FROM YIELD TO LIFESTYLE- THE SHIFT IN INVESTOR MINDSET
In Gurgaon’s NH-8 corridor, we are witnessing a subtle yet strong shift: savvy investors are increasingly preferring end-use projects (homes they or their families might live in) over pure rental investments.
The reasons are many — stability, appreciation, personal utility — and the NH-8 area gives unique advantages to this trend.
THE NH8: MORE THAN JUST A HIGHWAY
NH-8 (now extended as NH-48) is more than a transit road; it is a development spine. The stretch beyond Kherki Daula, New Gurgaon, and sectors 79–95 are blossoming into self-sustained micro-cities with schools, hospitals, retail hubs, and green pockets.
Recent infrastructure works such as the 2.2 km revamp between Hero Honda Chowk and Umang Bhardwaj Chowk, have finally commenced. This upgradation is expected to unclog flows and further captivates the appeal.
Because NH-8 connects to major corridors (Sohna Road, Dwarka Expressway, Golf Course Extension), a home here becomes not just a residence but a gateway to multiple job, retail, and lifestyle zones. This flexibility is precisely what end-users value over the unpredictability of pure rentals.
WHY END-USE BEATS RENTAL IN NH-8 CORRIDOR?
- Lower risk of vacancy & tenant churn: If you live in or keep a home reserved for your family or future use, you’re not tied to monthly tenant fluctuations.
- Stronger appreciation: Gurgaon trends suggest that prime corridors like NH-8 are seeing high price growth. According to Census Projects, Gurgaon property prices are forecast to rise 15–18% in 2025, with prime sectors potentially reaching ₹35,000/sq ft.
- Demand skewed toward end-users: As per Signature Global, about 60% of demand in Gurgaon now comes from end-users rather than speculators. That ensures sustained real demand, not just speculative spikes.
- Rents vs price growth: Rental yields in Gurgaon are under pressure — mid-segment 2 BHKs rent at ₹35,000–₹50,000 monthly in key sectors. For a property costing many crores, the rent yield alone doesn’t justify the heavy upfront cost unless there is very high appreciation.
REAL EXAMPLES & PRICING CONTENT
In parts of NH-8 toward Manesar, the average property price hovers around ₹8,840 per sq ft (with a wide range of ~₹5,500 to ₹21,400) according to recent trend data.
That means entry into NH-8 projects is becoming more accessible for mid and premium buyers alike. In contrast, pure rental projects often lean toward older inventory or smaller units, missing out on newer amenities that end-use projects bring.
THINGS TO WATCH: CAVEATS & SMART MOVES
- Avoid overpricing peaks: High-end demand is softening. Mint reports that the ultra-luxury segment in Gurugram is cooling.
- Check infrastructure timelines: Road, junctions, and utility readiness matter. Delays in road widening or flyover construction can hurt the quality of life.
- Developer reputation & legal clarity: Always go for RERA-registered projects, check approvals, and verify builder history.
- Amenities & internal planning matter: Sound insulation, buffer greens, clubhouses, internal roads — these features differentiate livable end-use homes from mere investment sheds.
EMAAR SERENITY HILLS
Emaar Serenity Hills is a premium, gated township located along NH-8 in Gurgaon, designed for buyers who seek both luxury and tranquillity.
It offers 3 & 4 BHK apartments within its 25-acre expanse, with an emphasis on open, breathing spaces.
The design of Emaar Serenity Hills Gurgaon allocates 70% of the area to landscaped lawns and greenery, creating a low-density, calm environment that stands apart in Gurgaon’s dense urban landscape.
The project comprises seven high-rise towers (G+30 structure), housing over 900 units, striking a balance between scale and exclusivity.
Central to its community life is a massive 1 lakh sq ft clubhouse, envisaged to host wellness zones, recreational areas, lounges, games, social halls and fitness centres.
The developer brands Emaar Serenity Hills NH 8 as a 5-star living experience, featuring modern amenities, innovative design, luxury finishes, and a health-oriented lifestyle. Moreover, this development claims the fastest access to NH-48, Sohna Road, and Golf Course Extension Road.
It is strategically placed just 5 minutes from Dwarka Expressway, 10 minutes from NH-48, and 20 minutes from IGI Airport (via major arterials).
Thus, despite its landscaped calm, residents remain well connected to Delhi and Gurgaon’s job hubs and transport nodes.
Overall, Emaar Serenity Hills positions itself as a well-rounded premium choice — offering expansive green living, upscale amenities, and strategic access — a project designed not just for investment but for enriched everyday living in Gurgaon’s NH-8 corridor.
FINAL WORD LIVE WHERE YOU INVEST
Along NH-8, savvy investors are leaning toward living where they invest. The corridor’s connectivity, growth, and improving infrastructure make it less risky to pick a home you might actually reside in, rather than chasing yield alone.
If you plan with prudence — location, builder, amenities, and legal checks — an end-use project on NH-8 can marry lifestyle and wealth growth, giving you both a home and an appreciating asset.
